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Senior Product Manager

Turning complex problems into products, decisions and measurable outcomes.

Product Manager with 15+ years of experience in technology and product management, connecting business strategy, discovery, data, technology and execution to build and evolve digital products.

Explore my work View my experience

Product Strategy · Discovery · Data · AI

João Felipe Leão, Senior Product Manager, holding a digital transformation award.
Digital TransformationLocavia · 2025

Impact

Measured by outcomes, not just deliverables.

Across product, technology and digital transformation initiatives, I focus on measurable improvements in efficiency, scale, delivery and business outcomes.

41 percent reduction in contracting lead time
Reduction in Contracting Lead Time

Result associated with the Locavia transformation initiative.

Locavia case · Read case study →
From 600 to more than 10,000 records processed per hour
Records Processed / Hour

Capacity increase achieved through the automation of the batch processing engine for fines.

Automation case · Read case study →
18 percent increase in backlog delivery
Backlog Delivery

Increase in backlog items delivered by teams adopting the IREM methodology compared with conventional requirements engineering.

IREM case · Read case study →
More than 15 years in technology and product
Years in Technology & Product

From software engineering to Product Management and product leadership.

100 percent of stories with explicit success metrics
Stories With Explicit Success Metrics

User Stories generated using IREM included explicit business success metrics during the controlled evaluation.

18 Product Owners influenced+ 2 Process Analysts
Product Owners Influenced

Leadership and governance work involving 18 Product Owners and 2 Process Analysts.

How I work

I connect strategy, technology and execution.

I work across the product lifecycle — from understanding the problem and defining hypotheses to prioritization, delivery, launch and continuous evolution.

My approach combines product thinking with technical depth, quantitative analysis and close collaboration with business and technology teams.

  1. 01

    Product Strategy

    Connecting product decisions to business objectives, outcomes and priorities.

  2. 02

    Discovery

    Understanding problems, users, context and hypotheses before committing to solutions.

  3. 03

    Data & Decisions

    Using KPIs, OKRs, quantitative analysis and evidence to support prioritization and product decisions.

  4. 04

    AI & Technology

    Applying technical depth and Generative AI to improve product discovery, decision-making, requirements and execution.

Selected work

A few problems I've helped solve.

Explore selected product, technology and transformation initiatives across mobility, retail, digital platforms and AI.

AI Product / Methodology

Intelligent Requirements Engineering Methodology

A structured product and requirements methodology combining Agile Product Management, Requirements Engineering and Generative AI to improve backlog quality, decision support and business alignment.

Methodology → Structured decisions → AI enablement (C3P0) → Measurable outcome

  • Product Strategy
  • Discovery
  • Requirements Engineering
  • Generative AI

+18%backlog delivery

100%of IREM-generated User Stories included explicit business success metrics.

Results from the controlled IREM evaluation. C3P0 is the AI-enabled solution that operationalizes the methodology.

Read case study

Mobility / Product Transformation

Locavia — Fleet & Contract Lifecycle Transformation

A large-scale product and platform transformation replacing legacy systems and consolidating fleet and contract lifecycle operations into the Locavia platform.

41%reduction in contracting lead time

  • Product Strategy
  • Discovery
  • Platform
  • Integrations

Read case study

Automation / Operations

Fines Processing Engine

Designed and evolved an automated processing solution to scale fines operations, improve throughput and reduce manual operational effort.

600 → 10,000+records/hour

  • Automation
  • Product Management
  • Process Optimization
  • Scale

Read case study

Mobility / Digital Product

Vehicles for Apps

Structured and evolved the product end-to-end, connecting customer journeys, commercial strategy, credit, operations, finance and technology.

  • Product Strategy
  • Customer Journey
  • Integrations
  • Operations

Read case study

Retail / Omnichannel

Petz — Omnichannel Ecosystem

Led a multidisciplinary product and technology structure connecting e-commerce, CRM, physical stores and internal systems to create a more integrated omnichannel experience.

~R$288Mecosystem revenue contribution

~20% of company total revenue in 2022

  • Omnichannel
  • Product Leadership
  • E-commerce
  • CRM

Read case study

Enterprise Systems

Grendene — ERP Evolution

Worked across requirements, integrations, development and testing in the evolution of an internally developed ERP ecosystem.

  • ERP
  • Requirements
  • Systems Integration
  • Technology

Read case study

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